Advertising Law change for online gambling

Hi Guy's
Well just when you think nothing else could change in the gambling world then the U.K government decides to change the advertising law allowing the Betting companies to do T.V adds after 09:00pm.

I do not no whats going on, in the U.S, online gambling is next thing to being a drug dealer, with company directors being arrested when arriving on U.S soil and put in chains, yet in the U.K they are welcomed as providing much needed business by making it as easy as possible to set up online gambling companies and run then from the U.K.
They are also allowing planning permission across the country for new casino's.
Whats also strange is the fact that all the bookies are reporting massive increases on profits since online gambling took off, so why the need to allow this extra avenue to exploit, and why is there such a difference between the U.S and U.K governments actions.

If any readers have thoughts about these new moves, for or against please could you leave your comments.